Tips & Advice Content Portal

The Challenge

Ace Hardware wanted a dedicated platform to publish DIY tips, project guides, and product advice for its customers. The platform needed to be easy to navigate and connected to the product catalog so that content could support both online and in-store sales.

Our Solution

Convective designed and built a custom Tips & Advice portal at tips.acehardware.com on a content management system that lets Ace Hardware publish and organize guides, how-to articles, and project ideas. The portal uses responsive layouts, supports rich media, organizes content by category, and places relevant products alongside the guidance.

Results

• Launched a content portal at tips.acehardware.com for a large consumer audience
• Connected published content to the product catalog
• Delivered responsive layouts for desktop, tablet, and mobile
• Provided a content management system the team can extend over time

Technologies Used