CRM-Integrated Marketing Platform

The Challenge

Ford's internal marketing teams needed a faster way to create, approve, and deploy the marketing campaigns that appear on customer invoices across thousands of dealerships. The existing process was manual, slow, and prone to error.

Our Solution

Convective built a CRM-integrated marketing application that manages campaign creation, approval workflows, and deployment. It integrates with Ford's existing CRM systems and distributes approved campaigns to dealerships automatically.

Results

• Reduced campaign deployment time by 90%
• Standardized the campaign approval workflow
• Integrated with Ford's existing CRM systems
• Distributed campaigns across the nationwide dealership network

Technologies Used